Youth icon Virat Kohli will no more endorse Pepsi and fairness products
Virat Kohli , Indian cricket captain will no more endorse soft drink maker Pepsi and fairness products because of their association with junk food and racism.
A socially responsible youth icon, 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in.
Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself did not.
“Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work,” the official, who has worked with Kohli said.
“The fairness products which relate one’s success with skin tone is something that goes against the values for which Virat stands,” he added.
Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company Herbalife, which deals in nutrition and weight management care products, it is important that he makes his decisions wisely.
“If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also,” said another image consultant, who has worked with top celebrities from all walks of life.
Currently, Kohli charges Rs 4.5 crore to Rs 5 crore per day for a brand endorsement.
-PTC News
