Punjabi singer Shubh becomes 1st Indian artist to be named UN Global Ambassador for climate advocacy
PTC News Desk: Shubh, an Indian-Canadian singer, has been named the first Indian musician to be appointed as the Global Ambassador for Climate Advocacy. The statement was made at the 29th United Nations Framework Convention on Climate Change (UNFCCC), generally known as COP29, in Baku, Azerbaijan.
Jingwen Yang, Information Management Officer at the UNFCCC, described how Shubh's global reach helps raise awareness about climate change.
“Shubh exemplifies the extraordinary power of art to raise awareness about the importance of preserving endangered archival collections documenting the history and legacy of the climate change process. Through his global influence, he engages diverse audiences, emphasizing the critical need to safeguard and make accessible historic information that informs future generations. His commitment aligns seamlessly with the mission of the Digital Climate Library, ensuring this invaluable knowledge remains available to inspire and guide global action. We are honored to have him join us in this vital initiative and look forward to the transformative impact his involvement will bring.”
In a statement to Billboard Canada, the 27-year-old said he hopes to use his position to promote awareness and create a better future. "Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well. I hope our combined efforts create a positive impact in addressing climate change and fostering sustainable living for all species on our planet."
Many music artists, including Coldplay, BTS, and Billie Elish, collaborate with the UNFCCC on climate change efforts, as do celebrities such as Leonardo DiCaprio, David Beckham, Don Cheadle, Shailene Woodley, Prince Harry, and Meghan Markle.
Shubh, who has over 5 billion music streams, rose to prominence in 2021 with his hit We Rollin. In 2023, he published the album Still Rollin, which peaked at number 18 on the Billboard Canadian Albums chart. Cheques, from his album, peaked at number three on Billboard India Songs. His latest album, Leo, debuted at number 19 on the Billboard Canadian Albums chart.
- With inputs from agencies
