Elon Musk to step down as Twitter CEO: Know who will be new Twitter boss?
Twitter’s new CEO: Twitter CEO Elon Musk has decided to step down from the post. The billionaire has decided not to function as Twitter CEO after a few weeks.
Musk shared the development in a tweet on Friday, and said, "Excited to announce that I've hired a new CEO for X/Twitter. She will be starting in ~6 weeks!."
Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!
My role will transition to being exec chair & CTO, overseeing product, software & sysops. — Elon Musk (@elonmusk) May 11, 2023
He did not name the person but announced that the new CEO will take charge in about six weeks.
The decision will mark Elon's new role as executive chair and CTO. Musk declared that he will be overseeing products, software and sysops in foreseen future.
Who is the mystery woman who is in talks to replace Elon Musk?
According to the sources, Twitter’s new CEO is expected to be NBCUniversal’s head of advertising Linda Yaccarino.
Yaccarino, top advertising sales executive at NBCUniversal, interviewed Musk at an advertising conference in Miami last month. Yaccarino did not respond to calls seeking comment.
When asked for comment, an NBCUniversal spokesperson said, "Linda is in back-to-back rehearsals for the Upfront," referring to a presentation NBCUniversal.
Yaccarino has worked at Comcast’s CMCSA, NBCUniversal for more than a decade, and has been an industry advocate in finding better ways to measure advertising’s effectiveness. She oversees global, national and local ad sales, partnerships, marketing, ad tech, data, measurement and strategic initiatives, according to her bio, which says she and her team have generated more than $100 billion in ad sales.
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Twitter’s blue tick row
A few days back, Twitter was in the headlines as several celebrities lost blue tick from their accounts.
The blue tick served as a way of protecting well-known individuals from impersonation and tackling false information.
"On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue," Twitter said in a post in March.
Twitter first introduced the blue check mark system in 2009 to help users identify that celebrities, politicians, companies and brands, news organizations and other accounts "of public interest" were genuine and not impostors or parody accounts. The company didn't previously charge for verification. Following this 'blue tick' fiasco, Musk announced on April 30 that Twitter will allow media publishers to charge users on a per-article basis with one click from May.
He tweeted, "Rolling out next month, this platform will allow media publishers to charge users on a per-article basis with one click. This enables users who would not sign up for a monthly subscription to pay a higher per-article price for when they want to read an occasional article. Should be a major win-win for both media orgs & the public."
- With inputs from agencies
