PTC News Desk: The humble fox nut known as makhana has gained attention as India's newest superfood. With Mithila Makhana's recent Geographical Indication (GI) designation, its transformation from regional specialty to international phenomenon is well under way. We have attempted to examine the intriguing advancements in Bihar's makhana sector as well as the fruitful futures of makhana for purchasers from other countries in this piece.
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A Thriving Tradition in the Mithila Region
For years, farmers in Bihar's Mithila district have cultivated the Makhana crop, completely unaware of the recent international enthusiasm around it. Wading through muddy village ponds, gathering Makhana seeds from prickly leaves, and plunging bare-chested into the water to recover these treasures are all part of their daily routine.
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But new developments are starting to spread throughout this ancient custom. Farmers were first exposed to the idea of market instability during the summer, when prices for Makhana dropped by almost half for the first time in years.
Bihar's Makhana Revolution
In spite of these obstacles, a Makhana revolution is emerging in Bihar. Building on the success of the Swarna Vaidehi variety, the Darbhanga-based Research Centre for Makhana is about to release a high-yield variety.
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Entrepreneurs are venturing out of lucrative corporate employment to investigate prospects in the rapidly growing Makhana sector in Bihar. Mithila Naturals CEO Manish Anand says with joy, "I take pride in bringing the finest quality of this gourmet delight from our ponds to your platter."
Nutritional Benefits of Phool Makhana
Phool Makhana, the puffed and crunchy white seed of the lotus flower, offers numerous health benefits:
- Low in Calories, High in Nutrients: Phool Makhana is a great low-calorie snack, ideal for those managing their weight. Despite its low calorie content, it is rich in essential nutrients like calcium, magnesium, potassium, and iron.
- Rich in Antioxidants: These seeds are abundant in antioxidants, including kaempferol, which help combat oxidative stress and reduce the risk of chronic diseases.
- Excellent Protein Source: As a vegetarian source of protein, Phool Makhana is an excellent snack choice for vegetarians and vegans.
- High in Fiber: Its high fiber content aids digestion, promotes satiety, and supports a healthy gut.
- Low in Sodium and Fat: Naturally low in sodium and fat, Phool Makhana is a heart-healthy option.
The Rise of Makhana Start-ups
For numerous Bihari entrepreneurs, makhana is a nostalgic food from their youth. Over the past five years, demand for Makhana has increased significantly, particularly during the pandemic. Entrepreneurs are already investigating ways to add flavors like peri peri, cinnamon and cheese, and different herbs to Makhana in order to increase its attractiveness and accessibility for urban consumers.
These innovative people are investing in glass-fronted office buildings and sophisticated infrastructure, looking beyond Bihar, and they are also creating hundreds of new jobs.
Makhana's Global Appeal
The appeal of Makhana extends beyond India. Due to its aphrodisiac, spermatogenic, and immune-boosting characteristics, it has been known globally as a superfood. Its name alone, which is a combination of the Sanskrit terms for "grain" and "sacred ritual," alludes to its historical significance in Hindu ceremonies.
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Makhana's latest GI designation places it in the exclusive company of other Bihar products, such as Muzaffarpur litchi, Jardalu mango, Katarni rice, and Magahi paan, enhancing its standing abroad.
A Promising Future for Makhana
Makhana, which was formerly only seen on the menus of the wealthy, is about to become a basic dish. This industry has the ability to grow exponentially and emerge as a sunrise. Through social media campaigns, entrepreneurs are aggressively marketing their products, exhibiting a variety of flavors and eye-catching packaging. The Indian government is also fully supporting this industry. The comprehensive article is available here.
In addition to changing Bihar, the Makhana boom is spreading to other areas, including as Odisha, where Bihari entrepreneurs are being asked to farm the crop. The industry is expected to grow significantly, with a value estimated at Rs 3,000 crore.
The humble fox nut, known as Makhana, is clearly more than simply a snack as the worldwide market for it grows; rather, it represents the culinary legacy, inventiveness, and promise of India. Makhana has the backing of the government and the steadfast commitment of farmers and business owners to make it a superfood sensation on a worldwide scale. International consumers embark on a flavorful adventure that crosses national boundaries and promises a better, more sustainable future as they learn more about this wholesome and adaptable cuisine.
- With inputs from agencies