Neeraj Chopra, Vinesh Phogat, Manu Bhaker's brand value skyrockets after Paris Olympics 2024; details here
PTC News Desk: It has been days since the Paris Olympics 2024 ended. However, the elite tournament continues to have an impact. This season had it all—wins, heartbreaks, drama, and controversies. Additionally, the Olympic games have significantly boosted the brand value of Indian athletes including star javelin thrower Neeraj Chopra, former wrestler Vinesh Phogat, and shooter Manu Bhaker.
Neeraj Chopra, who won a silver medal in the javelin at Paris 2024, is on track to outperform many of India's best cricketers in terms of brand value. Before the Olympics, Neeraj's brand worth was estimated to be USD 29.6 million (about Rs 246 crore), equivalent to Indian all-rounder Hardik Pandya. However, after his victory in Paris, Neeraj's valuation is likely to exceed USD 40 million (about Rs 330 crore). This spike is partially due to his strong performances on the global stage, which have strengthened his standing as one of India's most marketable sports icons.
Vinesh Phogat is another athlete whose brand worth is increasing despite not winning a medal. Vinesh is widely regarded as India's greatest performer at the Paris Olympics, and his stock has constantly increased. According to projections, her endorsement fee has increased from Rs 25 lakh per deal per year to about Rs 1 million. This rise shows her growing impact and recognition of her extraordinary talent and determination on the global stage.
Manu Bhaker is also experiencing a big increase in her brand value. At only 22 years old, Bhaker won two bronze medals and narrowly missed out on a third, ranking fourth in her category. Her excellent performance has caught the interest of big companies, and she just secured a lucrative endorsement agreement with ThumsUp worth Rs 1.5 crore. This arrangement represents a significant step forward for Bhaker, indicating her potential as a marketable athlete in India.
- PTC NEWS
