YouTube lowers subscriber threshold to 500, offering more monetisation opportunities to creators
YouTube Monetisation: In a move to support smaller creators, YouTube has reduced the minimum subscriber count for eligibility in the YouTube Partner Program from 1000 to 500. The Google-owned video platform aims to provide more opportunities for monetisation to content creators.
Additionally, the watch hour requirement has been lowered from 4,000 to 3,000, and the Shorts views requirement has been reduced from 10 million to 3 million. Initially, these changes will be implemented in select countries including the United States, United Kingdom, Canada, Taiwan, and South Korea.
While smaller creators will have increased chances to monetise their content, they still need to grow their audience and meet specific benchmarks to earn ad revenue. The existing requirements for revenue sharing remain unchanged, and creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
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YouTube has been actively encouraging creators to generate revenue through its ad revenue sharing program, particularly with the introduction of monetisation options for Shorts. By incentivising creators to monetise their content, YouTube aims to enhance its short-form content offerings and support creators in their creative pursuits.
Other platforms, such as TikTok, have also made efforts to support creator monetisation. TikTok introduced the Series video paywall feature for creators with over 10,000 followers, and those with 1,000 followers who meet additional requirements can also apply. This feature allows creators to offer premium content that fans can pay to access.
YouTube is also expanding its shopping affiliate program, which was previously available by invitation only. Now, YouTube Partner Program participants in the US with at least 20,000 subscribers can access this program, enabling them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms signify a positive shift in supporting smaller creators and providing diverse monetisation options, empowering them to generate income and sustain their creative endeavors.
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- With inputs from agencies
