SBI Card partners with Aditya Birla Finance to launch 'Aditya Birla SBI Card'
New Delhi, July 4: SBI Card, India's largest pure-play credit card issuer has partnered with Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd to announce the launch of 'Aditya Birla SBI Card', a highly rewarding lifestyle credit card.
The card is destined to provide customers with significant reward points for spending on telecom, fashion, travel, dining, entertainment, and hotels, among other things. This makes the 'Aditya Birla SBI Card' one of the most appealing cards for customers across segments, offering exciting benefits on both premium and mass Aditya Birla Group brands. On the Visa platform, the rewards-focused credit card is available in two variants: 'Aditya Birla SBI Card SELECT' and 'Aditya Birla SBI Card'.
Cardholders can get more value back in the form of reward points when they spend on Aditya Birla Group Companies, such as telecom bills through Vodafone Idea (Vi) or lifestyle stores like Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, and Pantaloons. This card offers enhanced Reward Points on hotel spending, which is a significant incentive for travel-savvy consumers.
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"We are delighted to join hands with Aditya Birla Finance, one of the leading NBFCs in India. This partnership will enable us to issue credit cards to Aditya Birla Group's customer base, thereby providing them with a great product for all their spending needs. This is in line with our strategy of enhancing value for both customers and co-brand partners. The customer acquisition process will be completely digital, thereby ensuring an enhanced customer experience. Aditya Birla SBI Card's unmatched benefits coupled with Aditya Birla Group's extensive and diversified brand portfolio will be a striking proposition for customers looking to spend across varied lifestyle categories," said Rama Mohan Rao Amara, MD and CEO, SBI Card.
Rakesh Singh, MD and CEO, Aditya Birla Finance Ltd, added, "We are delighted to collaborate with SBI Card to launch the 'Aditya Birla SBI Card', which will immensely benefit the 35 million customers of Aditya Birla Capital and help us leverage the customer ecosystem of the Aditya Birla Group. Consumers are adapting to digital payments today, and this offering will fuel the purchasing power of our consumers. It will enable us to engage deeper with them by ensuring an impactful consumer experience, best-in-class rewards, and hassle-free payment services."
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-PTC News
