Air India unveils new aircraft appearance following significant logo and design transformation
New Delhi, October 07: Tata Group-owned Air India has revealed the first glimpse of its revamped A350 aircraft fleet, showcasing a fresh design that aligns with its recent rebranding efforts. Earlier this year, the airline underwent a transformation, introducing a new color scheme of red, aubergine, and gold, along with a new logo called 'The Vista.'
Photographs of the updated A350 planes were captured at a workshop located in Toulouse, France, where they underwent a comprehensive repaint. The airline has announced that these freshly painted aircraft will be making their way to India during the upcoming winter season.
Here's the first look of the majestic A350 in our new livery at the paint shop in Toulouse. Our A350s start coming home this winter... @Airbus #FlyAI #AirIndia #NewFleet #Airbus350 pic.twitter.com/nGe3hIExsx — Air India (@airindia) October 6, 2023
In a social media post on X (formerly Twitter), Air India shared the excitement, stating, "Here's the first look of the majestic A350 in our new livery at the paint shop in Toulouse. Our A350s start coming home this winter."
This visual overhaul follows Air India's strategic decision to revamp its branding, which was announced in August. This decision came after the airline signed substantial aircraft agreements with both Airbus and Boeing, representing a significant investment in its future.
Air India's new logo, 'The Vista,' draws inspiration from the pinnacle of a gold window frame. The airline's leadership aims to completely redefine its image while preserving elements of its legacy.
The redesigned livery and design incorporate a rich color palette of deep red, aubergine, and gold accents, complemented by a pattern inspired by the chakra.
Campbell Wilson, CEO of Air India, stated, "Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage." This rebranding effort signifies Air India's commitment to becoming a premier airline that resonates with travelers worldwide.
- With inputs from agencies
