‘IIT-IIM Shaadi {dot} com’, bizarre matrimonial site screening degrees, ID cards and what not!
Have you seen Netflix special ‘Indian Matchmaking’? A hit reality show starring Sima Taparia, or Sima Mami (Aunty), as she calls herself, declares, “In India we don’t say ‘arranged marriage’. There is marriage and then there is ‘love marriage’.” But thanks to internet she has been proved wrong.
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Well an online ‘marriage bureau’ has come up with a new idea, a website, IIT IIM Shaadi{dot}com, made exclusively for alumni of IITs, IIMs and other prestigious institutes of the country. The tagline reads “Alma Mater Matters”, which also happens to be the company’s registered name, with a picture of the brand ambassador Karan Johar.
As per the ‘About Us’ section of the website, it was launched in April 2014. The Alma Mater Matter Pvt Ltd is an “exclusive lounge to explore matrimonial alliances among alumni of premier educational institutions”.
With members in India and 50 other countries, the website claims to stand out of the crowd by authenticating each profile “on the basis of education by screening their institution’s degree, ID-card/mark sheet etc”.
The eligibility criteria on the same page read - “fundamentally we invite registration from alumni of top few Indian and Global Institutions irrespective of the field of study”.
The matrimony service “wishes to cover Engineering, Management, Architecture, Medicine, Finance, Law, Fashion Design, Theater, Media Communication, Psychology, Sociology, Music, Dance , Culinary Arts, Historic Preservation, Animal Psychology and you name it”.View this post on Instagram
It also looks kindly upon senior government officers, while showing an “indicative list of institutions” that is “by no means exhaustive”.
In response to one of its frequently asked questions, the website reveals that the service has over 1,50,000 registered individuals. It has about 30,000 active and authenticated members.
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-PTC News
