Chandigarh’s Elante Mall is now ‘Nexus Elante’
Chandigarh, June 9: The name of Chandigarh's major mall, Elante, has been changed to Nexus Elante.
This comes as Nexus Malls, India’s largest retail platform with approximately 10 million square feet of Grade A shopping centres in 13 major cities, has consolidated its 17 retail properties under one new brand identity.
The development marks one of the most significant transformations in the history of organised retail in India as well as Nexus Malls’ commitment to putting customers first.
The new brand identity aims to boost ties between employees, retailers, and shoppers of the Nexus Malls platform; while the new modern, bold, and inviting logo reflects Nexus Malls’ vision of better engaging with existing and future customers.
Each vivid colour of the logo represents different emotions and concepts like joy, excitement, freshness, life, magic and most importantly, happiness.
“The new identity brings to life our promise of ‘ Har Din Kuchh Naya ‘, a promise where we will bring something new, unique and personal every day to our 130 Mn consumers. Moreover, rebranding will help in ensuring greater cross-functional synergies. This ascertains that everything we do revolves around our values of Customer Centricity, Caring, Innovation & Excellence," said Dalip Sehgal, CEO of Nexus Malls.
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The pandemic's lockdowns and social restrictions have had a significant impact on the organised retail industry. This has prompted Nexus Malls to reconsider its business strategy and seek innovative methods to mitigate disruptions and restore confidence in Indian business owners and shoppers.
“We are thrilled with the kind of confidence reposed by our patrons resulting in continuous recovery and sustained growth. Presently, we have recovered over 130% of sales and more than 100% footfall at portfolio level”, Sehgal continued.
Nexus Malls' consolidation comes after a robust acquisition pace, including eight shopping centres from Prestige Group in 2021. Nexus Malls has now expanded to become India's largest and most diverse retail platform.
Nexus Malls has begun rebranding its retail sites to better engage with customers, beginning with South India in May 2022. The rebranding launch will be celebrated over the next few months with a variety of engaging events connecting Nexus Malls customers across the country.
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-PTC News
