Burberry features Sikh kid model in its latest 'Burberry Children collection'
Burberry has been garnering all the praise across the world as it featured a Sikh kid model in its shoot for ‘back-to-school designs from the latest 'Burberry Children collection.’
The pictures, which have now gone viral, feature a Punjabi boy with a patka wearing a Burberry jacket. The brand has gained the praise of the whole South Asian community thanks to the viral pictures.
After only a few hours, the post reached the top of the likes list, vastly improving Burberry's visibility and reach. Nicki Minaj, Lewis Hamilton, Michael B. Jordan, and many other celebrities who have been posed on the brand's page have been overtaken by the four-year-old Sardar kid.
Lauding the British clothing brand for the inclusivity and representation of the Sikh community, entrepreneur and influencer Harjinder Singh Kukreja tweeted: "Burberry features a Sikh kid model to endorse clothing for ‘back-to-school designs from the new #BurberryChildren collection’. This is a giant leap for representation because Sikh kids who do wear a patka (Sikh head covering for young boys) need to feel seen and acknowledged."
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Furthermore, netizens are all hearts for the Sardar kid featured in the pictures, praising the brand for giving the Sikh community the representation they deserve. People online claim that this is a great way to normalise the patka.
Sahib Singh - The Sikh boy from viral 'Burberry Children collection'
The cute little Sardar featured in the latest 'Burberry Children collection' is Sahib Singh.
Four-year-old Sahib is going viral for his latest modelling campaign. Young Singh, as netizens like to call him, has become the first-ever patka-wearing model for Burberry.
The four-year-old boy is from London. His Instagram account (i_am_sahib_singh) is full of wholesome posts from his daily adventures.
Reportedly, Sahib has also modelled for Primark, however, the pictures from that shoot were not shared.
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-PTC News
