Flipkart apologises for controversial promotional video calling husbands as 'aalsi' and 'kambakkht'

PTC Web Desk: Flipkart has issued an apology for a recent promotional video for its 'Big Billion Days' sale, which sparked outrage for referring to husbands as "aalsi" (lazy), "kambakkht" (unfortunate), and "bewakoof" (foolish). A men’s rights group found the video offensive, following which the e-commerce giant had to tender an apology.

The animated video, which has since been removed from all Flipkart social media platforms, featured a couple and provided tips on how women could secretly order and store handbags from the platform without their husbands noticing during the 'Big Billion Days' sale.

Stating the video was posted "in error" and had been taken down promptly. "We sincerely apologise for the offending video. It was shared in error, and we removed it as soon as we realised our mistake. We will strive to do better in the future," Flipkart commented.

The 'Big Billion Days' sale, which began today, will continue until October 6.