Amul's illustrations celebrate Chandrayaan-3 moon landing: 'Moon Meetha Karo'
Amul's creative illustrations celebrate India's achievement in Chandrayaan-3's lunar landing, showcasing national pride
PTC News Desk: Following the successful soft landing of Chandrayaan-3's rover Pragyan on the Moon's south pole, Amul showcased its jubilation through imaginative illustrations on social media platforms.
Acknowledging the continuous efforts of the ISRO team in propelling India's progress, Amul shared three illustrations on Instagram.
The first artwork pays tribute to India's inaugural lunar probe, Chandrayaan-1 (2008). The Amul girl harvests butter from a Moon-shaped sculpture, humorously captioned "Chaar chaand lag gaye!" and "Over the moon."
The second illustration features the Amul girl in conversation with ISRO chief K Sivan, hinting at Chandrayaan-2's mission with phrases like "Chanda apna lehrayega!" and "Make space for it!"
The final illustration celebrates Chandrayaan-3's success with a customary Indian gesture of sharing sweets, humorously urging "Moon mitha karo." The wordplay ingeniously transforms 'mooh' (mouth) into the Moon, adding, "For launch and dinner."
Shared recently on Instagram, the post garnered over 8,000 likes and counting. Comments reflect appreciation for Amul's creativity in conveying significant news and events.
Amul's distinctive style resonates with admirers. Many praised their iconic illustrations for bringing news to life and evoking nostalgia.
"Amul being Amul, maketh maketh? the bestest illustrations!" remarked a user.
"Events feel incomplete without Amul’s post!" added another.
"I just love how I grew up watching these amazing illustrations. Thank you Amul for always portraying them so well," shared a commenter.
A sixth joined, "Utterly butterly landing," referencing Amul's classic tagline.
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