Karan Johar launches talent management company in partnership with Cornerstone
Gitanjali Mangal
December 15th 2020 09:11 PM
Bollywood Filmmaker Karan Johar announced a talent management agency, 'Dharma Cornerstone Agency' in partnership with Bunty Sajdeh whose talent management firm Cornerstone, founded in 2008, manages sportspersons including Virat Kohli, Vinesh Phogat, KL Rahul, Sania Mirza, Yuvraj Singh, among others.
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Johar announced it on Twitter. He wrote, "Dharma Cornerstone Agency (DCA) aims to be an indomitable powerhouse of talent that will drive collaborations and become the benchmark for artist management and representation in the country," Adding that the agency will help its clients gain accessibility through films, endorsements, OTT content, events, and appearances.
https://twitter.com/karanjohar/status/1338750710150619137?s=20
“It will also work with its talent to build their brand via their digital or social presence and personal PR," he mentioned.
-PTC News