PTC News Desk: Leading automakers Tata Motors and Mahindra & Mahindra (M&M) have slashed prices of their select and popular SUVs, citing declining demand and rising inventories.

M&M announces 4-month-long festive discounts

As the Mahindra XUV700 approaches its three-year anniversary in India, M&M has announced 4-month-long festive discounts of more than Rs 2 lakh on its range-topping AX7 variants.

Starting Wednesday, the AX7 range begins at Rs 19.49 lakh, down from Rs 21.54 lakh. M&M has launched two extra colour options to further increase its appeal. 

Customers now have more options with the introduction of fresh models like the AX5 Select, MX 7-seater, and Blaze edition. The AX7 line includes features such as a Panoramic Sunroof, dual 26.03 cm HD Super-screens, Level-2 ADAS with Adaptive Cruise Control, and a 3D Audio system with 12 Sony speakers.

Mahindra celebrated the manufacturing of the 200,000th unit of the model, just three years after its launch, making it one of the most popular vehicles on the market.

Tata Motors reduces costs by up to Rs 70,000

Tata Motors, too, has reduced costs by up to Rs 70,000 on various models as part of the 'King of SUVs festival'. Tata Motors has dropped the costs of its flagship SUVs, the Harrier and Safari, which now start at Rs 14.99 lakh and Rs 15.49 lakh, respectively. Along with these price decreases, Tata Motors is offering discounts of up to Rs 1.4 lakh on popular SUV models.

The benefits for electric vehicles such as Nexon.ev are up to Rs 1.3 lakhs, while Punch.ev customers can get benefits up to Rs 30,000. These discounts are valid till July 31st. 

Notably, these changes come a day after the Uttar Pradesh government cancelled registration fees for strong hybrid cars, effectively decreasing on-road prices by up to Rs 3 lakh.