Amazon Prime Video users can now pay per movie instead of flat monthly fee
Mumbai, April 28: Amazon Prime Video on Thursday launched a movie rental service in India and promised to release more than 40 original series and movies in the next two years.
Gaurav Gandhi, head of Amazon Prime Video India, said the service would widen customers’ reach and choice. It would enable them to pay per movie, instead of a flat monthly fee.
How to avail the service?
On-demand streaming service Amazon Prime Video has announced the launch of Prime Video Store, a transaction-video-on-demand (TVoD) offering that will allow Prime subscribers as well as non-subscribers to access movies on rent.
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Users have to click on a separate tab on the app and website to access the pay-per-view service, with prices ranging from Rs 69 to Rs 499 for one-time access. The film will be available for 30 days, but must be viewed within a 48-hour window.
Amazon's roadmap in India
Prime Video said it would double its investment in India for the next five years and launch 40 new titles in the next two years, including originals, and enhance the scope of its unscripted series catalogue to explore genres such as biographies, true-crime, and investigative docudramas.
“In tune with our vision to become an entertainment hub, we have innovated in the way we offer movies, from films in a post-theatrical early-window to direct-to-service premieres bringing movies to consumers’ living rooms and preferred devices," said Gaurav Gandhi, country head, Amazon Prime Video India.
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-PTC News
